Case studies are something that every successful PR campaign needs for selling the strengths of a service, product or another aspect of an offering.

Here are 5 reasons why your business should always ask customers to partner with you on a case study – after you’ve done a great job, of course:

  • They provide a clear, watertight way of showing what you do and how well you do it. Practice rather than theory and importantly, impartial evidence via a third party.
  • They can help your sales people through the door with new customers and once there, give them something tangible to talk about.
  • The media like case studies as evidence. The story of how y customer achieved z results using your product or service is social proof.
  • Content. Your website always needs fresh stories.
  • Social media. Case studies give you something new and interesting to talk about on all your channels.

Want to talk about case studies? Call us on 0114 327 3920 or email