Want to be the go-to resource for insights in your sector? Then content marketing should be a key strand of your communications plan.
Rather than shouting ‘me, me, me’, good content gives your prospects what they want; fresh insights, answers to their questions and resolutions to their pain points. This increases their trust in your business.
Whether it’s a blog post, a how to guide, e-book, video or infographic, there are numerous forms of content. By using your website as your starting platform and integrating content with your digital marketing strategy, the world can become your oyster.
3 reasons why content marketing should be on your to-do list:
- Customers come to you. People seek out objective information that helps them learn. If you provide the answers, explain how to do something or break a subject down into understandable chunks, you’ll be reaching many harder-to -engage people that may not be quite yet ready to buy from you, but will eventually.
- The stats. 80% of business decision makers prefer to get company information in a series of articles rather than through advertising. Another 70% say content marketing makes them feel closer to the sponsoring company.
- It’s far more established than you might think. The Michelin Guide was launched in 1900 as a free travel and car maintenance guide. The John Deere magazine ‘The Furrow’ was launched in 1895, showing farmers how to be more profitable. It is still printed in 40 countries today, with online and tablet versions now available.
- For a chat about what content marketing could do for your business email firstname.lastname@example.org or call us on 0114 327 3920.