Eight benefits of PR

There are many advantages of PR (public relations). Here are just 8 reasons why this tried and tested discipline should be part of your marketing mix: 1. It builds understanding and trust with stakeholders 2. Strong, repeated exposure through PR helps charities, start-ups and other causes to secure funding 3. A good reputation attracts and […]

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Why case studies are critical to your business

Case studies are something that every successful PR campaign needs for selling the strengths of a service, product or another aspect of an offering. Here are 5 reasons why your business should always ask customers to partner with you on a case study – after you’ve done a great job, of course: They provide a […]

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Top tips for every media relations campaign

Fancy using PR to grow your business? When it comes to embarking on one element of this, media relations, there are some basics you should always cover off. Here are just a few: Understand your audience or community Who are they? Where are they? What do they do? What do they read? What social media do […]

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Common PR fails

PR is a powerful tool for businesses to cement their reputations and grow awareness. And for fledgling businesses and start ups too, it’s an often-affordable way to build a profile, increase support or raise funding. It isn’t unusual for smaller businesses to ‘PR’ themselves until they’re able to appoint a professional to do this for […]

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