pr

3 reasons why PR experts are purpose built for content marketing

3 reasons why PR experts are...

Content marketing has grown exponentially, and there’s a good reason why. Businesses looking to build visibility and trust at the awareness and research stages of the customer lifecycle need ways to...

4 arguments for making content marketing integral to your comms strategy

4 arguments for making content...

Want to look after those not-quite-ready sales leads and be the go-to resource for insights in your sector? Then content marketing should be a key strand of your communications plan. Rather than...

5 reasons why case studies are critical to your business

5 reasons why case studies are...

Case studies are something that most business-to-business PR campaigns need if you want to effectively explain the strength of a service, product or process. Here are 5 reasons why you should be...

6 PR mistakes made by businesses

6 PR mistakes made by businesses

PR is a powerful tool that fledgling businesses can use to build a reputation and grow brand awareness without breaking the bank. By knowing enough to do it themselves, smaller businesses not only...

about

about

seven twelve communications is based in Sheffield, helping clients across Yorkshire, the UK and Europe to engage more effectively with customers, employees, partners and other stakeholders. Owner...

Just for girls?

Just for girls?

It was interesting to read that Lego is launching a range ‘just for girls’: see link Part of Lego’s argument appears to be that this will help to encourage a generation of girls to...

LinkedIn or not?

LinkedIn or not?

As a PR consultant, I’m used to meeting people in various industries, as well as the media covering those sectors. Manufacturing, retail, leisure or healthcare, you name it, I’ve always...

Making the front pages

Making the front pages

Although I spend most of my working life securing media coverage and an improved online presence for PR clients, rather than myself, it was great to make the front page of the Star Business Monthly,...

PR, content marketing and copywriting

PR, content marketing and...

Communications planning This is all about getting it right from the start. It can be easy to jump in with what may seem an obvious opportunity, or stay in the safe zone of doing what you've always...

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