Eight benefits of PR

There are many advantages of PR (public relations). Here are just 8 reasons why this tried and tested discipline should be part of your marketing mix: 1. It builds understanding and trust with stakeholders 2. Strong, repeated exposure through PR helps charities, start-ups and other causes to secure funding 3. A good reputation attracts and […]

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Making the front pages

Although I spend most of my working life securing media coverage and an improved online presence for PR clients, rather than myself, it was great to make the front page of the Star Business Monthly, even if my daughter took a lot of persuading to smile… Editor Fiona Firth came to the first Mum’s The Boss […]

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Top tips for every media relations campaign

Fancy using PR to grow your business? When it comes to embarking on one element of this, media relations, there are some basics you should always cover off. Here are just a few: Understand your audience or community Who are they? Where are they? What do they do? What do they read? What social media do […]

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Just for girls?

It was interesting to read that Lego is launching a range ‘just for girls’: see link Part of Lego’s argument appears to be that this will help to encourage a generation of girls to construct things. And as we are regularly told that the UK needs to produce more people who design and make stuff, you […]

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PR and social media – is it one or the other?

Words are highly emotive. We use them for survival, gaining friends, making sales, helping others, showing-off and a host of other reasons. I’ve always been interested in how language is used, by people, brands and businesses, print and broadcast, online and social media. Knowing how to use the right words in the right place at […]

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