What are the advantages of content marketing?

Want to be the go-to resource for insights in your sector? Then content marketing should be a key strand of your communications plan. Rather than shouting ‘me, me, me’, good content gives your prospects what they want; fresh insights, answers to their questions and resolutions to their pain points. This increases their trust in your business. Whether […]

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How PR and content marketing connect

Content marketing has grown exponentially, and there’s a good reason why. Businesses looking to build visibility and trust at the awareness and research stages of the customer lifecycle need ways to communicate with these potential customers, and the right content really can deliver, on both fronts.  While larger organisations in particular may separate PR and […]

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LinkedIn or not?

As a PR consultant, I’m used to meeting people in various industries, as well as the media covering those sectors. Manufacturing, retail, leisure or healthcare, you name it, I’ve always had a genuinely interesting and varied working life. And of course, it’s great to stay in touch with these people, who’ve been fantastic contacts, clients […]

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