Common PR fails

PR is a powerful tool for businesses to cement their reputations and grow awareness. And for fledgling businesses and start ups too, it’s an often-affordable way to build a profile, increase support or raise funding. It isn’t unusual for smaller businesses to ‘PR’ themselves until they’re able to appoint a professional to do this for […]

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Too busy to blog (so here’s one)

It’s fabulous to be on the go. 18 months into setting up my own business and the last few months have been fuller than ever on the work front. Since I first started up, I have been and still am very grateful to loyal clients and friendly business contacts who’ve made my entry into the […]

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PR and social media – is it one or the other?

Words are highly emotive. We use them for survival, gaining friends, making sales, helping others, showing-off and a host of other reasons. I’ve always been interested in how language is used, by people, brands and businesses, print and broadcast, online and social media. Knowing how to use the right words in the right place at […]

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LinkedIn or not?

As a PR consultant, I’m used to meeting people in various industries, as well as the media covering those sectors. Manufacturing, retail, leisure or healthcare, you name it, I’ve always had a genuinely interesting and varied working life. And of course, it’s great to stay in touch with these people, who’ve been fantastic contacts, clients […]

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