Why case studies are critical to your business

Case studies are something that every successful PR campaign needs for selling the strengths of a service, product or another aspect of an offering. Here are 5 reasons why your business should always ask customers to partner with you on a case study – after you’ve done a great job, of course: They provide a […]

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Just for girls?

It was interesting to read that Lego is launching a range ‘just for girls’: see link Part of Lego’s argument appears to be that this will help to encourage a generation of girls to construct things. And as we are regularly told that the UK needs to produce more people who design and make stuff, you […]

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Digital or just air breathing?

Online and social media are integral to PR and communications. Saying you ‘do’ social media is a bit like saying you go shopping. All the stats show that most of us now communicate and share information with each other through various devices, from a laptop to the latest i-phone. According to Datamonitor, by 2013, the […]

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