Content marketing is described by the Content Marketing Institute as: ‘Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and, ultimately, to drive profitable customer action.’ So, what is the ‘content’ part of this definition? It can take a number of forms, such as: Website copy Blog News article Social media […]
Want to be the go-to resource for insights in your sector? Then content marketing should be a key strand of your communications plan. Rather than shouting ‘me, me, me’, good content gives your prospects what they want; fresh insights, answers to their questions and resolutions to their pain points. This increases their trust in your business. Whether […]
Case studies are something that every successful PR campaign needs for selling the strengths of a service, product or another aspect of an offering. Here are 5 reasons why your business should always ask customers to partner with you on a case study – after you’ve done a great job, of course: They provide a […]
It was interesting to read that Lego is launching a range ‘just for girls’: see link Part of Lego’s argument appears to be that this will help to encourage a generation of girls to construct things. And as we are regularly told that the UK needs to produce more people who design and make stuff, you […]
Online and social media are integral to PR and communications. Saying you ‘do’ social media is a bit like saying you go shopping. All the stats show that most of us now communicate and share information with each other through various devices, from a laptop to the latest i-phone. According to Datamonitor, by 2013, the […]