Making the front pages Read more Common PR fails
Although I spend most of my working life securing media coverage and an improved online presence for PR clients, rather than myself, it was great to make the front page of the Star Business Monthly, even if my daughter took a lot of persuading to smile… Editor Fiona Firth came to the first Mum’s The Boss […]
Read more Just for girls?
PR is a powerful tool for businesses to cement their reputations and grow awareness. And for fledgling businesses and start ups too, it’s an often-affordable way to build a profile, increase support or raise funding. It isn’t unusual for smaller businesses to ‘PR’ themselves until they’re able to appoint a professional to do this for […]
Read more PR and social media – is it one or the other?
It was interesting to read that Lego is launching a range ‘just for girls’: see link Part of Lego’s argument appears to be that this will help to encourage a generation of girls to construct things. And as we are regularly told that the UK needs to produce more people who design and make stuff, you […]
Words are highly emotive. We use them for survival, gaining friends, making sales, helping others, showing-off and a host of other reasons. I’ve always been interested in how language is used, by people, brands and businesses, print and broadcast, online and social media. Knowing how to use the right words in the right place at […]