There are many advantages of PR (public relations). Here are just 8 reasons why this tried and tested discipline should be part of your marketing mix: 1. It builds understanding and trust with stakeholders 2. Strong, repeated exposure through PR helps charities, start-ups and other causes to secure funding 3. A good reputation attracts and […]
Want to be the go-to resource for insights in your sector? Then content marketing should be a key strand of your communications plan. Rather than shouting ‘me, me, me’, good content gives your prospects what they want; fresh insights, answers to their questions and resolutions to their pain points. This increases their trust in your business. Whether […]
Content marketing has grown exponentially, and there’s a good reason why. Businesses looking to build visibility and trust at the awareness and research stages of the customer lifecycle need ways to communicate with these potential customers, and the right content really can deliver, on both fronts. While larger organisations in particular may separate PR and […]
Case studies are something that every successful PR campaign needs for selling the strengths of a service, product or another aspect of an offering. Here are 5 reasons why your business should always ask customers to partner with you on a case study – after you’ve done a great job, of course: They provide a […]
Fancy using PR to grow your business? When it comes to embarking on one element of this, media relations, there are some basics you should always cover off. Here are just a few: Understand your audience or community Who are they? Where are they? What do they do? What do they read? What social media do […]
It’s fabulous to be on the go. 18 months into setting up my own business and the last few months have been fuller than ever on the work front. Since I first started up, I have been and still am very grateful to loyal clients and friendly business contacts who’ve made my entry into the […]
Words are highly emotive. We use them for survival, gaining friends, making sales, helping others, showing-off and a host of other reasons. I’ve always been interested in how language is used, by people, brands and businesses, print and broadcast, online and social media. Knowing how to use the right words in the right place at […]
As a PR consultant, I’m used to meeting people in various industries, as well as the media covering those sectors. Manufacturing, retail, leisure or healthcare, you name it, I’ve always had a genuinely interesting and varied working life. And of course, it’s great to stay in touch with these people, who’ve been fantastic contacts, clients […]