What is the ‘content’ bit of content marketing?
How PR and content marketing connect
Content marketing is described by the Content Marketing Institute as: ‘Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and, ultimately, to drive profitable customer action.’ So, what is the ‘content’ part of this definition? It can take a number of forms, such as: Website copy Blog News article Social media […]
Just for girls?
Content marketing has grown exponentially, and there’s a good reason why. Businesses looking to build visibility and trust at the awareness and research stages of the customer lifecycle need ways to communicate with these potential customers, and the right content really can deliver, on both fronts. While larger organisations in particular may separate PR and […]
Too busy to blog (so here’s one)
It was interesting to read that Lego is launching a range ‘just for girls’: see link Part of Lego’s argument appears to be that this will help to encourage a generation of girls to construct things. And as we are regularly told that the UK needs to produce more people who design and make stuff, you […]
PR and social media – is it one or the other?
It’s fabulous to be on the go. 18 months into setting up my own business and the last few months have been fuller than ever on the work front. Since I first started up, I have been and still am very grateful to loyal clients and friendly business contacts who’ve made my entry into the […]
Words are highly emotive. We use them for survival, gaining friends, making sales, helping others, showing-off and a host of other reasons. I’ve always been interested in how language is used, by people, brands and businesses, print and broadcast, online and social media. Knowing how to use the right words in the right place at […]