What is the ‘content’ bit of content marketing? Read more What are the advantages of content marketing?
Content marketing is described by the Content Marketing Institute as: ‘Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and, ultimately, to drive profitable customer action.’ So, what is the ‘content’ part of this definition? It can take a number of forms, such as: Website copy Blog News article Social media […]
Read more How PR and content marketing connect
Want to be the go-to resource for insights in your sector? Then content marketing should be a key strand of your communications plan. Rather than shouting ‘me, me, me’, good content gives your prospects what they want; fresh insights, answers to their questions and resolutions to their pain points. This increases their trust in your business. Whether […]
Read more Making the front pages
Content marketing has grown exponentially, and there’s a good reason why. Businesses looking to build visibility and trust at the awareness and research stages of the customer lifecycle need ways to communicate with these potential customers, and the right content really can deliver, on both fronts. While larger organisations in particular may separate PR and […]
Read more PR and social media – is it one or the other?
Although I spend most of my working life securing media coverage and an improved online presence for PR clients, rather than myself, it was great to make the front page of the Star Business Monthly, even if my daughter took a lot of persuading to smile… Editor Fiona Firth came to the first Mum’s The Boss […]
Read more LinkedIn or not?
Words are highly emotive. We use them for survival, gaining friends, making sales, helping others, showing-off and a host of other reasons. I’ve always been interested in how language is used, by people, brands and businesses, print and broadcast, online and social media. Knowing how to use the right words in the right place at […]
Read more Digital or just air breathing?
As a PR consultant, I’m used to meeting people in various industries, as well as the media covering those sectors. Manufacturing, retail, leisure or healthcare, you name it, I’ve always had a genuinely interesting and varied working life. And of course, it’s great to stay in touch with these people, who’ve been fantastic contacts, clients […]
Online and social media are integral to PR and communications. Saying you ‘do’ social media is a bit like saying you go shopping. All the stats show that most of us now communicate and share information with each other through various devices, from a laptop to the latest i-phone. According to Datamonitor, by 2013, the […]