Content marketing is described by the Content Marketing Institute as: ‘Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and, ultimately, to drive profitable customer action.’ So, what is the ‘content’ part of this definition? It can take a number of forms, such as: Website copy Blog News article Social media […]
Content marketing has grown exponentially, and there’s a good reason why. Businesses looking to build visibility and trust at the awareness and research stages of the customer lifecycle need ways to communicate with these potential customers, and the right content really can deliver, on both fronts. While larger organisations in particular may separate PR and […]
It was interesting to read that Lego is launching a range ‘just for girls’: see link Part of Lego’s argument appears to be that this will help to encourage a generation of girls to construct things. And as we are regularly told that the UK needs to produce more people who design and make stuff, you […]