There are many advantages of PR (public relations). Here are just 8 reasons why this tried and tested discipline should be part of your marketing mix: 1. It builds understanding and trust with stakeholders 2. Strong, repeated exposure through PR helps charities, start-ups and other causes to secure funding 3. A good reputation attracts and […]
Fancy using PR to grow your business? When it comes to embarking on one element of this, media relations, there are some basics you should always cover off. Here are just a few: Understand your audience or community Who are they? Where are they? What do they do? What do they read? What social media do […]
It was interesting to read that Lego is launching a range ‘just for girls’: see link Part of Lego’s argument appears to be that this will help to encourage a generation of girls to construct things. And as we are regularly told that the UK needs to produce more people who design and make stuff, you […]
Words are highly emotive. We use them for survival, gaining friends, making sales, helping others, showing-off and a host of other reasons. I’ve always been interested in how language is used, by people, brands and businesses, print and broadcast, online and social media. Knowing how to use the right words in the right place at […]
As a PR consultant, I’m used to meeting people in various industries, as well as the media covering those sectors. Manufacturing, retail, leisure or healthcare, you name it, I’ve always had a genuinely interesting and varied working life. And of course, it’s great to stay in touch with these people, who’ve been fantastic contacts, clients […]
Online and social media are integral to PR and communications. Saying you ‘do’ social media is a bit like saying you go shopping. All the stats show that most of us now communicate and share information with each other through various devices, from a laptop to the latest i-phone. According to Datamonitor, by 2013, the […]