How PR and content marketing connect

Content marketing has grown exponentially, and there‚Äôs a good reason why. Businesses looking to build visibility and trust at the awareness and research stages of the customer lifecycle need ways to communicate with these potential customers, and the right content really can deliver, on both fronts.  While larger organisations in particular may separate PR and […]

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Common PR fails

PR is a powerful tool for businesses to cement their reputations and grow awareness. And for fledgling businesses and start ups too, it’s an often-affordable way to build a profile, increase support or raise funding. It isn’t unusual for smaller businesses to ‘PR’ themselves until they’re able to appoint a professional to do this for […]

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Digital or just air breathing?

Online and social media are integral to PR and communications. Saying you ‘do’ social media is a bit like saying you go shopping. All the stats show that most of us now communicate and share information with each other through various devices, from a laptop to the latest i-phone. According to Datamonitor, by 2013, the […]

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