There are many advantages of PR (public relations). Here are just 8 reasons why this tried and tested discipline should be part of your marketing mix:

1. It builds understanding and trust with stakeholders

2. Strong, repeated exposure through PR helps charities, start-ups and other causes to secure funding

3. A good reputation attracts and retains talented people, and improves employee morale

4. Your customers, employees and partners stay up to date on company developments and achievements

5. Professional PR advice can help you prevent and manage reputational risks

6. One aspect of PR is media relations, which helps to generate ‘earned’ or third-party editorial. This is often seen as more independent and credible than paid for coverage.

7. A good reputation leads to recommendations and positive word of mouth

8. And last, but definitely not least, PR creates demand for your services and products

If you’d like to discuss how great PR could make all the difference to your organisation, give us a call on 0114 327 3920 or email