What is the 'content' bit of content marketing?

Content marketing is described by the Content Marketing Institute as:

‘Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and, ultimately, to drive profitable customer action.’

So, what is the ‘content’ part of this definition? It can take a number of forms, such as:

  • Website copy
  • Blog
  • News article
  • Social media post
  • Product page
  • Case study
  • Whitepaper
  • e-book
  • Company biography
  • Landing page
  • Video
  • Infographic

What matters about content is that it meets the needs, and answers the questions, of your potential buyers. By being there to help and showing that you’re the experts in your field, you will convert not-quite-ready visitors into valuable leads.

We can uncover potentially valuable content through in-depth conversations with employees and customers to discover their information needs as well as pain points.

Working with you to achieve this, I can help you pinpoint what your prospective clients want to know, and to make sure that your organisation is the one giving them what they need.

I can help you create content that attracts attention, reflects your brand personality and makes your marketing work even harder for you.

Want to find out more? Call me on 0114 327 3920 or email info@seventwelvepr.co.uk