3 reasons why PR experts are purpose built for content marketing
Content marketing has grown exponentially, and there’s a good reason why. Businesses looking to build visibility and trust at the awareness and research stages of the customer lifecycle need ways to reach and communicate with these potential customers, and the right content really can deliver, on both fronts.
You will often see PR trained professionals helping to deliver much of this and here are just three reasons why:
Stories, images, advice and opinions have long been the staple fodder of any PR campaign. Fresh, readable content that helps target audiences get to know and trust a business is what PR has always been about.
Being seen and heard
There is a lot of content out there. People with PR skills are geared up to ensure that their content, whether it’s in print or digital format, is not only great quality, but that it's well targeted at the right people. Their job is to ensure that businesses they represent are seen and heard in among all the noise.
Forming good relationships with key people is fundamental. The skills that PR people have acquired to do this, as part of their bread and butter work, are very applicable in the content marketing arena.
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