What is the ‘content’ bit of content marketing?
Eight benefits of PR
Content marketing is described by the Content Marketing Institute as: ‘Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and, ultimately, to drive profitable customer action.’ So, what is the ‘content’ part of this definition? It can take a number of forms, such as: Website copy Blog News article Social media […]
What are the advantages of content marketing?
There are many advantages of PR (public relations). Here are just 8 reasons why this tried and tested discipline should be part of your marketing mix: 1. It builds understanding and trust with stakeholders 2. Strong, repeated exposure through PR helps charities, start-ups and other causes to secure funding 3. A good reputation attracts and […]
How PR and content marketing connect
Want to be the go-to resource for insights in your sector? Then content marketing should be a key strand of your communications plan. Rather than shouting ‘me, me, me’, good content gives your prospects what they want; fresh insights, answers to their questions and resolutions to their pain points. This increases their trust in your business. Whether […]
Making the front pages
Content marketing has grown exponentially, and there’s a good reason why. Businesses looking to build visibility and trust at the awareness and research stages of the customer lifecycle need ways to communicate with these potential customers, and the right content really can deliver, on both fronts. While larger organisations in particular may separate PR and […]
Why case studies are critical to your business
Although I spend most of my working life securing media coverage and an improved online presence for PR clients, rather than myself, it was great to make the front page of the Star Business Monthly, even if my daughter took a lot of persuading to smile… Editor Fiona Firth came to the first Mum’s The Boss […]
Top tips for every media relations campaign
Case studies are something that every successful PR campaign needs for selling the strengths of a service, product or another aspect of an offering. Here are 5 reasons why your business should always ask customers to partner with you on a case study – after you’ve done a great job, of course: They provide a […]
Common PR fails
Fancy using PR to grow your business? When it comes to embarking on one element of this, media relations, there are some basics you should always cover off. Here are just a few: Understand your audience or community Who are they? Where are they? What do they do? What do they read? What social media do […]
Just for girls?
PR is a powerful tool for businesses to cement their reputations and grow awareness. And for fledgling businesses and start ups too, it’s an often-affordable way to build a profile, increase support or raise funding. It isn’t unusual for smaller businesses to ‘PR’ themselves until they’re able to appoint a professional to do this for […]
Too busy to blog (so here’s one)
It was interesting to read that Lego is launching a range ‘just for girls’: see link Part of Lego’s argument appears to be that this will help to encourage a generation of girls to construct things. And as we are regularly told that the UK needs to produce more people who design and make stuff, you […]
It’s fabulous to be on the go. 18 months into setting up my own business and the last few months have been fuller than ever on the work front. Since I first started up, I have been and still am very grateful to loyal clients and friendly business contacts who’ve made my entry into the […]