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4 arguments for making content marketing integral to your comms strategy

4 arguments for making content marketing integral to your comms strategy

by Sarah

Want to look after those not-quite-ready sales leads and be the go-to resource for insights in your sector? Then content marketing should be a key strand of your communications plan. Rather than...

3 reasons why PR professionals are purpose built for content marketing

3 reasons why PR professionals are purpose built for content marketing

by Sarah

Content marketing is growing fast and there’s a good reason why. Communicating with customers and other audiences without overtly selling to them is a critically important step for businesses...

5 reasons why case studies are critical to your business

5 reasons why case studies are critical to your business

by Sarah

Case studies are something that most business-to-business PR campaigns need if you want to effectively explain the strength of a service, product or process. Here are 5 reasons why you should be...

PR. How businesses can get it right.

PR. How businesses can get it right.

by Sarah

Fancy generating some PR for your business but can’t afford to hire someone or pay for external support? If your business is in its early days and you need to take the DIY route, it’s...

6 PR mistakes made by businesses

6 PR mistakes made by businesses

by Sarah

PR is a powerful tool that fledgling businesses can use to build a reputation and grow brand awareness without breaking the bank. By knowing enough to do it themselves, smaller businesses not only...

Just for girls?

Just for girls?

by Sarah

It was interesting to read that Lego is launching a range ‘just for girls’: see link Part of Lego’s argument appears to be that this will help to encourage a generation of girls to...

Too busy to blog (so here's one)

Too busy to blog (so here's one)

by Sarah

It’s fabulous to be on the go. 18 months into setting up my own business and the last few months have been fuller than ever on the work front. Since I first started up, I have been and still am...

PR. Social media. It's all words.

PR. Social media. It's all words.

by Sarah

Words are highly emotive. We use them for survival, gaining friends, making sales, helping others, showing-off and a host of other reasons. I’ve always been interested in how language is used...

Making the front pages

Making the front pages

by Sarah

Although I spend most of my working life securing media coverage and an improved online presence for PR clients, rather than myself, it was great to make the front page of the Star Business Monthly,...

LinkedIn or not?

LinkedIn or not?

by Sarah

As a PR consultant, I’m used to meeting people in various industries, as well as the media covering those sectors. Manufacturing, retail, leisure or healthcare, you name it, I’ve always...

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