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What is the 'content' bit of content marketing?

What is the 'content' bit of content marketing?

Content marketing is described by the Content Marketing Institute as:‘Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and,...

Eight benefits of PR

Eight benefits of PR

There are many advantages of PR (public relations). Here are just 8 reasons why this tried and tested discipline should be part of your marketing mix:1. It builds understanding and trust with...

What are the advantages of content marketing?

What are the advantages of content marketing?

by Sarah

Want to be the go-to resource for insights in your sector? Then content marketing should be a key strand of your communications plan.Rather than shouting ‘me, me, me’, good content gives your...

How PR and content marketing connect

How PR and content marketing connect

by Sarah

Content marketing has grown exponentially, and there’s a good reason why.Businesses looking to build visibility and trust at the awareness and research stages of the customer lifecycle need ways to...

Why case studies are critical to your business

Why case studies are critical to your business

by Sarah

Case studies are something that every successful PR campaign needs for selling the strengths of a service, product or another aspect of an offering.Here are 5 reasons why your business should always...

Top tips for every media relations campaign

Top tips for every media relations campaign

by Sarah

Fancy using PR to grow your business? When it comes to embarking on one element of this, media relations, there are some basics you should always cover off. Here are just a few:Understand your...

Common PR fails

Common PR fails

by Sarah

PR is a powerful tool for businesses to cement their reputations and grow awareness. And for fledgling businesses and start ups too, it's an often-affordable way to build a profile, increase support...

Just for girls?

Just for girls?

by Sarah

It was interesting to read that Lego is launching a range ‘just for girls’: see link Part of Lego’s argument appears to be that this will help to encourage a generation of girls to...

Too busy to blog (so here's one)

Too busy to blog (so here's one)

by Sarah

It’s fabulous to be on the go. 18 months into setting up my own business and the last few months have been fuller than ever on the work front. Since I first started up, I have been and still am...

PR and social media - is it one or the other?

PR and social media - is it one or the other?

by Sarah

Words are highly emotive. We use them for survival, gaining friends, making sales, helping others, showing-off and a host of other reasons. I’ve always been interested in how language is used...

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